At the age of 21, Marvin Sands purchases Canandaigua Industries in Upstate NY. With only eight employees, he sells bulk wine in barrels and bottles. In its first year, the company sells approximately 200,000 gallons of wine.
Building a Winning Brand
The introduction of the brand, Richard’s Wild Irish Rose, spearheads the growth of the company. Its unique franchising system helped the brand grow rapidly, allowing Canandaigua Industries to develop its own wine production facilities to meet the explosive demand for Wild Irish Rose.
Canandaigua Wine Company becomes the eighth-largest U.S. wine producer with net sales passing $50 million.
Becoming 240 Days
Combining best-in-class expertise with the highest quality of ingredients, winemaker Nova Cadmatre founded 240 Days. A short year later, the brand released its first vintage.
It's Only the Beginning
The story doesn’t stop here. We invite you to continue the 240 Days legacy by making everyday moments unforgettable with our growing portfolio of Finger Lakes wines. Our story continues with you and the memories we will make together.